Designs of the Year category winners announced
The category winners for the 2015 Designs of the Year awards have been announced. One of the winners from the architecture, digital, fashion, graphics, product and transport categories will be picked as overall winner.
"This year’s judges were united in their responsibility to award projects that emphasize design's impact on our lives now and in the future," says Designs of the Year exhibition curator Gemma Curtin. "Solving diverse problems with innovation, intelligence and wit, each of these six designs is a worthy winner."
The UC Innovation Center in Santiago, Chile, is an eco-friendly university building designed by Elemental. It is aimed at providing a good environment for knowledge-creation and is reportedly able to reduce energy costs by two-thirds, with a thermal mass on the perimeter and open-air squares throughout.
A collection by Central St Martins graduate Thomas Tait is said to have been created in a technically and aesthetically skillful way, with a visionary and confident combination of color, cut and materials.
Marcel designed an advertising campaign for French supermarket Intermarché to encourage the purchase of misshapen fruits. The campaign sought to celebrate the beauty of the products, which are sold for a 30 percent reduction in cost.
The overall winner of the 2015 Designs of the Year competition will be selected by the jury and announced in June. All 70 nominated designs are currently on display until March 31 2016 at London's Design Museum.
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